About DOIS

What we think. Why we think it.

We're not here to make you feel good.

We've built software in startups that moved fast and broke things (including themselves), and in enterprises that needed six approvals to change a button color. We've seen the same patterns repeat across industries, continents, and hype cycles.

Now, with AI reshaping how software gets built, we think there's value in saying what we actually believe — not what's safe, not what's popular.

This isn't for everyone. If you want validation, look elsewhere. If you want frameworks without trade-offs, we can't help. If you want us to hedge every opinion with "it depends" — we'll disappoint you.

What we will do: share what we've learned, experiment in the open, and say it straight. We have strong convictions, loosely held. We might be wrong. We're not apologetic about having a point of view. Take what's useful. Disagree where you should. That's the point.

Meet the Team

Andreos

Andreos

Co-founder

Builder at heart. Systems thinker. Student of incentives. Navigator of the AI paradigm shift. Engineering leader who has built from zero, moved fast, and learned through startup chaos what actually matters when shipping products under constraints. Draws lessons from psychology, economics, game theory, and AI to understand problems deeply—a cross-disciplinary approach that reveals what purely technical frameworks miss.

Thiago

Thiago

Co-founder

Builder. Systems thinker. Architect of clarity. At the core, a builder—that's been true throughout his career, even as what he builds has changed. Started with software—writing code, shipping features, learning the hard lessons that only production systems teach. Over time, focus shifted. Not away from building, but *up a level*. From code to systems. From systems to teams. From teams to organizations.

Our Principles

  • 1
    Pragmatic over dogmatic

    We care what ships.

  • 2
    Receipts, not rhetoric

    We'll show the work.

  • 3
    No free lunches

    Every choice costs something.

  • 4
    Strong convictions, loosely held

    We update when evidence does.